Hend Ezzeddine

Hend Ezzeddine

CEO HumanTech

Hend Ezzeddine is a disruptive technology expert turned digital adoption designer. After earning her Ph.D. in Disruptive Innovation Management, she followed her calling to become a digital transformation advisor. Moving from one assignment to another, Hend realized that the real challenge wasn’t just in understanding technology—it was getting people to embrace it. This insight led her to found HumanTech, a consultancy that tackles digital adoption from technology conception to fostering the organizational capabilities needed for value creation. Hend combines business model innovation, digital transformation strategy, and behavioral science expertise to ensure that technology investments drive lasting, human-centered change in organizations.

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