Will Pulsford

APAC Consulting Manager Poten & Partners

Will Pulsford is Poten’s Asia Pacific LNG Consulting Manager. Prior to joining Poten, Will held technical and commercial positions in Shell, Woodside and Chevron before moving into advisory consulting roles. He has provided due diligence, commercial and strategic advice to energy developers, marketers, financiers and regulators around the globe, with a focus on LNG price review negotiation, asset development and ammonia as a hydrogen transport medium. Will holds a Master’s in Engineering Science from Oxford University, is a Chartered member of the Institute of Mechanical Engineers and a graduate of the Australian Institute of Company Directors.

Conference Day One - Tuesday, 25 February 2025

1:50 PM Fireside Chat: Developing End-User Demand For Hydrogen Across Industries


This session explores the crucial role of end-user demand in driving hydrogen adoption, discussing strategies for promoting its use and examining successful case studies. 

  • Discuss the importance of developing end-user demand for hydrogen across various industries 
  • Explore strategies for promoting hydrogen adoption and overcoming barriers to entry 
  • Examine case studies of successful hydrogen applications and their impact on end-user industries 

Conference Day Two - Wednesday, 26 February 2025

1:20 PM Optimising Supply Chains for Effective Hydrogen Transportation and Storage


This session explores hydrogen and ammonia transportation challenges, comparing key methods and discussing the potential of repurposing existing infrastructure. 

  • Impacts of hydrogen and ammonia properties on supply chain design 
  • Comparing key methods of hydrogen transportation – liquid hydrogen vs ammonia 
  • Repurposing LNG terminals and transport vessels to be “hydrogen ready” 

Check out the incredible speaker line-up to see who will be joining Will.

Download The Latest Agenda