The Energy, Oil & Gas industry continues to transform as the industry navigates the rapidly changing landscape, the importance of effective asset lifecycle management has never been more critical. With increasing pressure to reduce costs, improve efficiency and safety while minimize environmental impact, operators must adopt a more holistic approach to managing their assets - from design and construction to operation and decommissioning. This fireside chat will explore the latest trends and strategies for optimizing asset performance in the oil and gas industry, including the role of digitalization, data analytics, and Generative Artificial Intelligence (Gen AI) in predicting and preventing equipment failures, reducing non-productive downtime, and improving overall equipment effectiveness. We will also examine new insights being generated by integrating Enterprise Asset Management and Financial and Resource Management for each asset type or location. Providing the ability to measure the costs and resource utilization for each asset type helps drive productivity gains and costs reductions.