In 2021, Celanese began a digital transformation journey to optimize their manufacturing plants and connect workers with real-time information. In this presentation, Sameer Purao will discuss the challenges they encountered, and the strategies used to foster culture and engagement along the way. 

• Examining the drivers behind Celanese’s transformation initiatives – the digital customer journey, digital manufacturing, and digital back office 
• Understanding how to gain consensus from your stakeholders and teams on a strategy for carrying out transformation work 
• Creating a legacy to keep on driving future innovations and transformation initiatives